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Yesterday, we were welcomed into Holly Fulton's LA-esque, bubblegum hued, rose-sequinned world of wonder at the Mercer Street Studios in London's Covent Garden.

With The Lovely Jonjo spinning on the decks to theme-appropriate tunes, models took to the crowded catwalk to show the highly anticipated collection.

Holly sourced inspiration from 60's skateboarding legend Patti McGee, imaginary trips to LA and the work of Peter Blake as her floral emblem, tartan and sports luxe daywear protruded a multitude of influences. There were hints to aztec in her jewellery, and a mod insignia-feel logo playing a role throughout in bags and shirts.

Pushing boundaries as usual, textiles included airtex, sweat-shirting and raffia combining with luxe silks and fine leathers, not to forget Holly's famed illustrations, one of the label's signatures.

Fulton accessorised her eclectic pieces with circular sunglasses and espadrille flats to create the perfect sunkissed, laid-back surfer chic. The beauty tied in with subtle looks, bold coral lips and messy plaits to create the ultimate Holly Fulton girl.

Highlights included clear plastic embellished jackets and certain cut dresses, skirts and prints that gave us the pastel palette nostalgia of Prada's SS12 collection. Oh and floral crop tops, the coloured leathers.. the striped printed dresses... I think it's safe to say we are infatuated with Fulton.