First look! Whistles Spring / Summer 2013 collection
[Photography: Hannah Freeman]
This weekend, we took time out of our busy London Fashion Week show schedule to check out a different kind of Spring / Summer 2013 collection. Rather than another designer showcase, we were invited to cast our eye over the offering from premium high street retailer, Whistles. The brand have been doing their bit of late to rise to the top of the premium fashion market (remember their new Limited Edition collection we told you about a few weeks ago?), was this another pointer in the upwards direction for the rapidly growing label?
Unlike their competitors, the first instalment of Whistles' SS13 collection is in production and ready and waiting months in advance its release this coming Spring 2013, much like their designer counterparts. This effort hasn't gone unnoticed by the fashion crowd that showed up in its masses at London's Savoy Hotel, to see what the brand has in store for us for the upcoming season.
A collection made up of the ultimate in luxe want right now pieces, there's set to be a number of themes, tones and stories on offer for the Whistles customer come Spring / Summer 2013. From super luxe sporty separates with a real focus on texture; think colour block whites and cobalt blues in butter soft leather and sporty feel padded textures, as well as something for the more feminine woman with ultra-fine multicolour lace in various neon shades. These were placed alongside soft neon separates and a luxuriously fashion pair of black leather dungarees.
Check out some of our favourites in the snaps (look out for my cameo as well as Whistles CEO Jane Shepperdson wearing one of her favourite pieces). The only difficult decision now is which to choose to spend your hard earned dosh on?