DAKS Spring / Summer '13 Minimalism at London Fashion Week
Day two of London Fashion Week kicked off in it's usual early Saturday morning style with another new season instalment from DAKS. For Spring / Summer 2013, the British heritage brand headed up by American born Sheila McKain-Waid, showcased a minimalist take on their usually diverse, hectic and busy collection.
Still channeling their usual brand of simplicity and elegance with a sense of timelessness and luxury, this morning's show felt like the brand went back to basics with an air of clean lines, modernity and minimalism; think paired back items oozing sophistication with advanced textures and artistic detailing.
Sheila sums how she achieved the aesthetic for the brand for Spring / Summer 2013, "Expressive mark making, cross-hatched surface techniques and layered brush strokes associated with Abstract artists have led the creative direction of Spring/Summer 2013's fabric choice and cloth construction. We use floating colour, transparency, weightlessness and fluidity to reimagine the energy created by this artistic movement".
The white, clean, modern looks made way for textured separates alongside masculine tailoring with creative lines and shapes. A move away from their usual traditional house check, this season saw a more subtle route with texture creating the pattern rather than a contrast in colours. The palette stuck to strictly neutrals starting with white, heading to beige, browns, chocolate and then blacks. In terms of shape, think midi length as well as high volume swing shapes. The collection focused on layering with this ever present emphasis on texture; embellished beaded check patterns lead the way with evening wear whilst a leather effect was stricking on the darker items.
Look out for the video which we'll be adding soon!