Printed swimsuits are the cool alternative to teeny bikinis this year, and they're perfect if you're less of a poser and more of a swimmer when it comes to Summer holidays. We're head-over-heels in love with We Are Handsome's homage to our lovely hometown of London, the Houses of Parliament suit (right) which is a Matches exclusive and yours for a hefty £270.

If you'd rather save some cash to actually be able to afford a holiday so you have somewhere to wear your new swimwear, there are some bargain alternatives. Urban Outfitters has reduced the palm print swimsuit to £15, and ASOS has all kinds of different styles, our current fave being the digital beach scene cutout swimsuit for £18.