This is why I'm joining Team East this Summer.

Let's face it with the London 2012 Olympics, all eyes are on the UK's capital city right now. Westfield have a pair of shopping destinations either side of the city and are asking YOU to sign up and support your team - East or West. What's in it for you? If you simply select your team, there's a chance of winning your share of £25,000 to spend at Westfield. Yes. Enter now.

Although Gemma presented a very convincing arguement for Team West last week, she hasn't quite managed to win me over. For me, it's an easy choice; East London is a clear winner when it comes to fashion. East London style allows for lots more creativity, and the whole ethos is about allowing you to really put your own stamp on it. It's all about coming up with creative outfit combinations and really identifying yourself with a unique style that you can be proud of - there are no strict rules or regulations and anything goes.Check out some of my hottest picks from the online high street below, from Urban Outfitters, to Topshop and All Saints, shop the ultimate East London style here first.

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[left to right] Tripp NYC Green Neon Skinny Jeans £70, Fluro Yellow Cheetah Nail Wraps by Nail Rock £6.50, Topshop Spike Cross Ear Cuff Set £10, All Saints Cropped Escape Biker Jacket £275, All Saints Liberetto Dress £125, All Saints High Hessian Boot £185, Urban Outfitters Triangle Cage Necklace £14, Urban Outfitters Turn-Up Bowler Hat £24, Warehaus LA Light Of The Dark Tee £28, My Little Fish Eye Silver Spike Ring £7, Urban Outfitters Geometric Sheild Ring £8, Aila Neon Yellow Spike Bag £240, Dr. Martens Black Fur Boots £95, All Saints Rixey Leather Bomber Jacket £395, All Saints Perry Leather Shorts £150, All Saints Jules Biker Boot £175, Urban Outfitters Leather Geo Sling Bag £48, Topshop PARTON Metal Trim Boots £120, Urban Outfitters Skinny Deco Cuff £14, Rare Spike Bracelet £10, Zoe Karssen Boys Jumper £94, Topshop Slim Casual Cigarette Trousers £36, Deena & Ozzy Stud Toe Lace Up Syd Shoes £95, Topshop Nails in New Wave £5, Bitching & Junkfood Brandy Chambray Stud Dress £90.

So are you like me and fancy yourself as a Team East girl? Or is classic Team West style more your thing? Have your say and sign up for your side now to win those killer prizes!

This post is sponsored by Westfield.