Stella McCartney dishes about designing for Team Great Britain
You have seen the uniforms (if not then click here) for Team Great Britain, now hear a little more about how Stella McCartney designed the kit for her country's Olympic team. Talking to the Financial Times, the British designer explained the process of creating the uniforms.
"Designing for athletes - enabling them to perform at their highest level - was a level of pressure I've never felt. You don't ever want someone to say, 'My clothes didn't function perfectly.' But at the same time, function has two meanings: they have to work at the performance level but they also have to work to make someone feel good psychologically. And then you have a whole country that has their own thoughts about what looks good."
Overall, creating the kit for Team GB took McCartney two-and-a-half years to make. Despite this the designs did receive mixed reviews when they were unveiled in March. Some of the comments the uniforms received on Facebook said they didn't resemble the Union Jack flag. She came under fire for colourising the flag by switching out the red for a pale blue.
At the time of the reveal Stella said: "For me it's one of the most beautiful flags in the world and it was important for me to stay true to that iconic designer but also to modernise it and present it in a contemporary way."
In response to the criticism, she recently told the FT: "It's not my usual audience."
Check out Stella McCartney's kit for Team GB for the 2012 London Olympics by clicking here.