New logo for Saint Laurent Paris revealed!
YSL has revealed the first look at its logo for Saint Laurent Paris on its Facebook page. The fashion house posted a photo of a black box bearing a simple white font for the logo. So far it hasn't received a whole lot of praise on Facebook, with fashion fans upset over the company dropping the "Yves" from the name of its ready-to-wear line.
"This is so boring and genuinely disappointing. You have one of the most beautifully designed logos and now your settling for what almost looks like a cheap stamp. This is a classic mistake of re-branding gone wrong and I think everyone can agree, a bad move," wrote one Facebook follower.
"I miss the 'Y' and hate the 'Paris,' although I love that city. Bad decision. I hope the collections get better than the logo," wrote another.
And even more backlash: "Where is Yves? Didnt u have Y everywhere on ur merchandise?? Saint Laurent sounds more like a patisserie/cafe..."
Hedi Slimane, who was appointed into the role of creative director at Saint Laurent, revealed a sneak peek of his début collections to a small gathering of press and buyers earlier this month. Slimane replaced Stefano Pilati as creative director of YSL back in March. In June it was announced that the company would change the name of its ready-to-wear line from Yves Saint Laurent to Saint Laurent Paris. The YSL name which was started when the house first began in 1962, will remain for "institutional" purposes, according to WWD.