Lady Gaga Fame fragrance ad campaign

I am sure you have been reading all about Lady Gaga's new fragrance over at our sister blog, Kiss and Makeup. No? Shame on you (kidding!) Now here is our first look at the advertising campaign for her new scent, Fame.

Being Gaga we always knew the campaign for her fragrance was going to be a little off-beat, and she's come through with the goods! The songstress stars in the campaign by lying on her side, completely naked except for a black mask covering half of her face. In one hand she is holding a gold-topped bottle of her new perfume, while her other hand is stretched out behind her head. All over her milky white body little action figure men crawl all over her bits. Is she trying to suggest that fame means hordes of people trying to claw at you all at once? This makes sense in a Gaga sort of way.

The black-and-white campaign was photographed by Steven Klein, who also directed her 'Alejandro' music video. While she's not afraid to get her kit off, or wear nothing but a meat dress, Gaga did admit on Twitter that she was a little apprehensive about releasing the ads.

"I won't lie I'm a bit nervous. its been a while since i've shared some work with you. But i'm so proud of Steven+I, we really did not sleep!" she tweeted.