Firstly, how gorgeous is Jameela Jamil? If we were to pick anyone to be the next female celeb to do a range with following in the footsteps of bessie mates Holly Willoughby (did you see the pics from her new range launch last week?) and Fearne Cotton, it would be her. The stunningly beautiful and curvaceous television presenter and model was just as charming off screen as she is on, when we popped along to the collection's launch a few weeks ago.

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[left to right]
Jameela Jamil One Shoulder Maxi Dress £79 >>
Jameela Jamil Printed Shirt with Shoulder Pads £35 >>
Jameela Jamil Ponteroma Pinefore Dress £55 >>
Jameela Jamil Printed Prom Dress £69 >>

Jameela's style is one that we envy almost every time we see her out and about and whether she's sitting front row at fashion week, presenting for T4's latest festival on the beach or just her casual style on the street, there's no denying she's become a real Brit style icon. Jameela's collection features her usual signatures of printed prom dresses, cute playsuits, sweater dresses and knee high socks.

Jameela says, "These clothes are all little confidence boosters. I wasn't trying to prove how creative and 'edgy' I can be, I wanted to make clothes that women feel proud in. Confidence is the most attractive thing a woman can wear". Brand Director, Dan Rubel, says "We are very excited to have Jameela Jamil on board and are having a really positive reaction to her collection. It's fun and wearable which our customers love".

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Jameela Jamil Lip Print Cropped Jumper £29 >>
Jameela Jamil High Waisted Jeans £32 >>

The collection launched just yesterday and is available now on here. Below is some of Jameela's imagery from the campaign shoot with links to buy Jameela's looks, as well as a little behind the scenes video from the shoot. Happy shopping people!

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Jameela Jamil Paw Applique Jumper Dress £55 >>
Jameela Jamil Over The Knee Socks (2 pack) £10 >>

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[left to right]
Jameela Jamil Spotted Prom Dress £65 >>
Jameela Jamil Leather Jacket with Shoulder Pad £120 >>
Jameela Jamil Ponteroma Pinefore Dress £55 >>
Jameela Jamil Double Breasted Mac £79 >>
Jameela Jamil Spotty Leggings £20 >>