Georgia May Jagger for Hudson Jeans Autumn 2012-13

To help celebrate their 10th anniversary, Hudson Jeans have once again asked Georgia May Jagger to front their new campaign. Having served as spokesperson for the last three years, the British model was a natural choice to help mark such a milestone for the brand.

Based around a cabaret concept, the ads were photographed by Dan Martensen and forms part of the largest marketing campaign the company has ever produced. Not only will it comprise of a print campaign, but also a series of short videos directed by Patrizio Miceli and Martial Schmeltz that star Jagger and guest musicians including beat-boxer Tez and French air guitarist Gunther Love.

In addition to this, Hudson Jeans will launch four new anniversary style of jeans which will be available from selected retailers around the world. There is a new super skinny style stemming from its popular Nico fit which comes in four different varieties including a Union Jack-esque digital print. In the UK, the anniversary collection will be sold at Selfridges, while in the US it will be available through Nordstrom.

This is just the latest in another major coup for Miss Jagger. She was recently unveiled as the new face of Madonna and daughter, Lourdes', Material Girl fashion line. It has also been confirmed that she will appear in in the closing ceremony for the London Olympic Games which kick off next week. Georgia will join fellow models Kate Moss and Naomi Campbell on the catwalk in a fashion showcase that will pay tribute to some of Britain's greatest designers.