Gwyneth Paltrow for Hugo Boss Nuit Pour Femme

In May I told you about Gwyneth Paltrow's latest gig, as the face of a new Hugo Boss fragrance. Now I can reveal the first look at the advertising campaign for Boss Nuit Pour Femme which stars the Academy Award-winning actress.

In all honesty, I can't say that I am terribly thrilled by what I see. Yes, Gwynnie looks lovely in her Hugo Boss one-shoulder little black dress and golden locks swept to one side. But it's plain as day the amount of airbrushing that has gone into creating this advert. Maybe it is me, but seeing her beautiful face Photoshopped so as to appear almost plastic doesn't quite equal sexy to me.

Set against a backdrop of a city skyline at night, Paltrow is superimposed next to the tag line: "This will be your night... Boss Nuit Pour Femme." The A-lister describes the scent as the "perfect night time perfume because it's very alluring but very elegant at the same time." The campaign is based on the concept that all you need to be elegant and sensual is a little black dress, and just a spray of of Boss Nuit Pour Femme (natch!).

"I was honoured and very happy to be chosen as the face of Boss Nuit Pour Femme," said Gwyneth back in May. "To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time - characteristics that I strive toward in my own life."

Check out the television commercial for Boss Nuit Pour Femme below...