Georgia May Jagger stars in Hudson Jeans Cabaret-style video
We showed you the print campaign for Hudson Jeans 10th anniversary starring Georgia May Jagger. Now we can reveal the video to accompany the campaign which sees the British model appear in a Cabaret-style ensemble. She takes the stage in front of a Union Jack backdrop wearing a pair of the limited edition jeans, a bowler hat and that famous red Jagger pout.
"The last 10 years have been an amazing ride, but the journey has only begun. We wanted our campaign to celebrate how we felt as we embark into the next decade," said the label's creative director, Ben Taverniti.
"We wanted to create a campaign that celebrated self-expression. The cabaret was born in Paris in 1881 and was a place where people felt comfortable - they did not have to stick to the usual rules of society. It was a place where you could go and just celebrate being yourself. We wanted to harness that spirit in our campaign."
Georgia has been the brand ambassador for Hudson Jeans for the past three years. She now fronts a campaign for the company's new anniversary which comprises of four style of jeans. While the print campaign was photographed by Dan Martensen, the short videos were directed by Patrizio Miceli and Martial Schmeltz. They also feature guest musicians including beat-boxer Tez and French air guitarist Gunther Love.