Free People prepares to launch in the UK
As if we didn't already love the big wigs at Urban Outfitters enough for bringing Anthropologie over to London, the brand has now revealed that it plans to launch another of it's popular labels, Free People, in the UK this year!
The Pennsylvanian born brand, which is a firm favourite with spirited celebs like Taylor Swift and Kate Bosworth, is set to launch its UK e-commerce website in October this year, just in time for Autumn/Winter 2012. Canada will play host to the first international Free People boutique as the brand continues its quest for world domination - and if the UK site does as well as we think it will, then it may only be a matter of time before we see a branch right here in London...
Channelling a more bohemian vibe than UO and Anthropologie, Free People is the heart and soul of the American company - in fact, it is the very the root of Urban Outfitters Inc. On the US website the brand paints a very descriptive (and specific!) image of the 'typical' Free People customer, describing her as "a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with travelling and hanging out and everything in between. Who loves Donavan as much as she loves The Dears, and can't resist petting any dog that passes her by on the street."
We've hand picked some of our favourite pieces available at the American site moment in a bid to get you as excited as we are about the launch. If you seen something you love and you just have to have it now (we understand) then don't panic! Free People US does ship to the UK, and at the moment the flat rate fee of $35 has been reduced to $7.95! What are you waiting for; go, go, go!
Left to right: Talon perfume necklace £160.77, Lovers and Friends pretty skirt £95.18, Lolli animal one piece £101.61, Indian enchantment dress £146.62, Jeffery Campbell frontier boots £153.05, En Shalla Balboa bucket bag £210.93.
Pssst, fancy winning an outfit from Anthropologie? Head over to our sister site Osoyou for more details!