CQ Watch: Daria Werbowy and Betty Boop for Lancôme Hypnôse Star Mascara
For it's new Hypnôse Star Mascara campaign, Lancôme has teamed up Daria Werbowy and Betty Boop for a short video. The unlikely pairing sees the supermodel star alongside the 1930s cartoon character in a mini-film directed by French comic artist Joann Sfar. Boop appears in colour sporting her trademark little black dress and flapper sleek hair style.
She reveals to Werbowy how she has been captivating audiences all these years: "I've been in the business since black and white. All stars have a secret," she says, while opening a Hypnôse box containing Star Mascara. "Just say it with the eyes," she reveals and bats her her eyes for the camera.
Betty isn't the first animated character to feature in a beauty advertising campaign. Minnie Mouse was the inspiration behind a recent OPI nail polish line which featured four vintage pink and red shades. While MAC used Wonder Woman as the inspiration for its spring 2011 collection.
Boop and Werbowy join Emma Watson, who is the face of Lancôme's Trésor Midnight Rose fragrance campaign. The Harry Potter starlet was photographed for the ads by Mario Testino in Paris in March last year.
What do you think of Lancôme's decision to feature a cartoon character in its campaign for Hypnôse Star Mascara? Do you think it's clever or should this type of live action and animation be left in the 1980s with films such as Who Framed Roger Rabbit?