Over the last few months you might have noticed that a whole host of fashion and beauty brands have been more than a little opportunistic when it comes to their advertising campaigns and collections; yep that's right, we're talking about the Olympics.

Some have been successful at creating a stir without appearing, well, tacky, where others have jumped for the bandwagon and fallen spectacularly. Online retailer ASOS caught my eye yesterday - luckily, for all the right reasons - with their quirky 'Game On' section offering up to 30% off selected items. In a bid to "raise your team spirit and your style cred", ASOS have divided their wares in three different levels of discount (bronze, silver and gold respectively) as well as colour coding the stock to suit. How cute is that?

The discount is set to run until 9am on the 9th of August, but if you fall in love with something today then we have some exciting news for you. If all of that discount wasn't enough, it would appear that ASOS have entered into full on Olympic excitement as they tweeted this morning that residents in the UK will receive an extra 10% their purchases during the Opening Ceremony, potentially landing you 40% off!

There are some seriously great bargains to be had (believe me, I've already put far too much in my basket) from new season pieces, to must have beauty products and covetable accessories - check out our round up of some of the best buys.

Bronze (20%)

ASOSBRONZE.jpg Superga House of Holland plimsolls £48, Rimmel London Kate lipstick £4, Sequin collar shirt dress £24, Armour fan earrings £8, River Island feather maxi dress £20, Once Upon A Time watch £16, American Apparel disco shorts £36, Envelope clutch £16, Zara Martin for Made bracelet £12.50, O.P.I Spiderman nail varnish £6.50, Models Own Beetle Juice polish £4.

Silver (25%)

Evil eye pendant £5.50, Quilted paisley dress £41, ALDO platform wedges £52.50, Bunny sweatshirt £21, Curve patent belt £4.50, Flower and jewel earrings £10.50, Tattoo tights £7.50, AJ Morgan cat eye sunglasses £11, Monet metallic sandals £26, Cross earrings £4.50, High waisted lilac jeans £21.

Gold (30%)

Boucle remix denim top £24.50, Aztec purse £8, Just Acces Fami ring £10.50, Round sunglasses with metal detail £8, TFNC sequin babydoll dress £29, Buckle bowler bag £24.50, Palma Mary Jane platforms £49, Statement Pharaoh necklace £24.50, Cardigan with heart elbow patches £19.50, Dogeared guardian angel pin £11.