Alexa Chung for Vero Moda Autumn 2012

Alexa Chung is back again to front the new Autumn/Winter 2012 campaign for Vero Moda, after appearing in the Spring/Summer ads earlier this year. The British socialite has channelled her inner Sixties screen goddess (again!) for her latest modelling job. Grazia UK got an exclusive first look at the ads which sees Alexa rocking some new dark brown tresses and bangs.

Photographed in London, the campaign was inspired by one of Chung's style icons, Jane Birkin. Donning a variety of pieces from the Dutch retailer, Alexa models "houndstooth print trousers and boucle knits to a cocoon-shaped coat, high-waisted shorts and a white broderie anglaise shirt."

Speaking to Grazia UK, she was asked to describe either a specific feeling or look when styling herself for shoots. "These are the people who inspire me: Keith Richards, Anita Pallenburg, George Harrison, Kurt Cobain, Marianne Faithful, Alice in Wonderland, Minie Mouse, Grayson Perry," she said.

Using the idea of styling a Vero Moda flapper dress with boots and opaque tights, Alexa was also asked how she would dress up such an outfit. "I usually don't go for dressing things up as I like to dress things down, hence the boots and opaques which would be very simple. But if i were to dress up the flapper dress it would be with a statement cocktail ring, ballet pumps and a ribbon in my hair."

Sounds delightful!

alexa chung vero moda autumn 2012

Alexa Chung for Vero Moda Autumn 2012

Alexa Chung for Vero Moda Autumn 2012