princecharles_toopenburberryhq.jpgPrince Charles seems to really ramping things up in the popularity stakes lately. Not only did he deliver a heartfelt speech to pay tribute his dear "mummy" at the Queen's Diamond Jubilee concert, he also recently officially opened London's first ever week of menswear shows.

Last night the Prince of Wales hosted a reception at St James's Palace to mark the beginning of the menswear shows which kick off today. Charles told the crowd that despite being bestowed the honour of opening the shows, he is surprised by his sudden fashion icon status.

"I am finding it very hard, ladies and gentlemen, to live with myself after I discovered that somebody has suggested I might even be an icon of fashion. It has taken 64 bleeding years," he joked. "I have gone on in my old way, like a stopped clock - I tell the right time every 25 years."

With a definite lean towards Savile Row tailoring amongst the attendees, it appears there are plenty who are willing to take a leaf out of the Prince's book of silk pocket squares and waistcoats. He is a long-time fan of Turnbull & Asser shirts and Savile Row tailors Anderson & Sheppard.

The brand new menswear showcase will take place at various locations around London from Friday 15th to Sunday 17th June 2012. For the full schedule visit: www.londoncollections.co.uk/men