Martin Grant to redesign Qantas uniforms

Australian airline Qantas is about to get a fashionable makeover thanks to Martin Grant. The Aussie-born, Paris-based fashion designer was announced yesterday as the new official Qantas uniform designer. Grant has been set the task to redesign the Qantas uniform for the company's 12,000 cabin crew and ground staff across 13 countries.

According to Helen Lee of Sassybella, Grant was chosen by Qantas management and a selection panel for his high level of tailoring in both womenswear and menswear. His ideas excelled against other Australian designers who were also in the running for the highly sought-after gig. Lee reports that Grant will be taking inspiration from Qantas uniforms of the past which were previously designed by Yves Saint Laurent, Emilio Pucci, Balenciaga and Cynthia Rowley. I am thinking it will be very Mad Men for the airways.

"Martin's work reflects modern and contemporary designs and we were extremely impressed with his appreciation for the Qantas brand and his enthusiasm to design the next instalment of the Qantas uniform," said Qantas CEO, Alan Joyce yesterday.

"As an Australian, I'm proud to be working with such an iconic Australian brand. It will be wonderful to see the Qantas teams wearing my design across Australia and in cities all over the world," Grant said. "I've already had the opportunity to engage with a number of employees across the business and I look forward to working with them again as we develop the uniform."

Despite growing up in Melbourne, Grant has spent over 20 years living mostly in Paris. He shows each season at Paris Fashion Week and has previously collaborated with the likes of Swarovski and Moncler. His Qantas uniforms are slated to roll out both domestically and internationally in 2014. I am looking forward to seeing what uber-glamorous creations he comes up with.

[Image courtesy of Sassybella]