Model turned editor Anja Rubik called on close friend Kanye West when it came time to launch her new magazine, 25. The rapper, who featured Rubik in the fashion shows for his clothing line, worked with photographer and director Barnaby Roper on a video on the debut issue's theme of - surprise - eroticism. The result is a very NSFW, sort of fashiony look at erotic imagery the duo insist is not pornographic. Judge for yourself, above.

"It's funny. We talked about porn looks these days, and he agreed with me that there's no porn out there that is beautiful aesthetically and integrates fashion to make a beautiful image," Rubik told The Cut. "We were on the same page about a lot of things ... I thought it would be really interesting [for the video] to make it seem like we were entering Kanye's head."

While the video does seem to focus on erotic images of women - the magazine itself is supposed to focus on erotica from a woman's perspective. It is shot completely by female photographers like Emma Summerton, Annie Leibovitz, Paola Kudacki, Camilla Åkrans, Ellen Von Unwerth and Corinne Day.