Jessica Chastain is the new face of Yves Saint Laurent
Star of The Help, Jessica Chastain, has landed her first big beauty campaign with Yves Saint Laurent. The actress has been announced as the face of YSL's new fragrance, Manifesto. The scent will launch in France on August 27 and then throughout the rest of Europe in September. There are further plans to roll it out in the US in the first part of 2013.
"We were won over by the very subtle strength of Jessica Chastain, her solar charm, her free mind," said Stephan Bezy, the international general manager of Yves Saint Laurent Beauté at L'Oréal. "Jessica embodies the quintessence of Saint Laurent's femininity, a woman of her day and age, independent, determined, never where you expect her to be."
"Yves Saint Laurent is a brand that inspires me deeply," added Chastain. "Since its creation, the brand has conveyed strong values that I cherish, such as an unwavering commitment, absolute love and feminine audacity. This new fragrance is an emblem of it all. I am [excited] to be part of this beautiful adventure."
YSL have a habit of recruiting red heads for their campaigns. They previously tapped Karen Elson for another fragrance, and Sophie Dahl for that now infamous YSL Opium campaign. It was recently reported that the ad made the list for the most complained about ads in the last 50 years. Dahl's provocative campaign was named the 8th most complained about.
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