Holly Willoughby at Very.co.uk Autumn 12 launch

It has been an interesting week for Holly Willoughby. First she came runner-up to Marilyn Monroe in a list of the top 10 stars with the best cleavage, erm right. This was followed by the launch of her latest clothing collection for Very.co.uk which was unveiled yesterday.

The This Morning presenter launched her new Autumn 2012 collection for the online retailer yesterday at Claridges Hotel. She was joined by a group of models who wore some of her designs which included a red maxi dress, £69, full skirt printed dress, £59 and floral long-sleeved dress £55. Holly's range is aims to flatter curves by bringing "out the best of our figures, every piece makes you feel instantly glam."

"It's every girls dream to have her own label, hope you enjoy my new collection," Holly said. This latest collection is a continuation of a very strong partnership between the morning TV presenter and Very.co.uk. Have a look behind-the-scenes at one of her previous collections for the online fashion brand.

Many of her own outfits which she wears on television often sell out the instantly. For the launch of her new fashion line, Holly opted for a figure-hugging black dress (£65) that featured a mesh top section and white collar. "Wear this to the office," she said "and none of the men wil get any work done!"