Harvey Nichols continues to excel in its role as the naughty child of the luxury shopping stable with a new promotional campaign that's getting folks a bit angry.

The adverts feature models with wet patches on their trousers, suggesting they've wet themselves - supposedly in excitement over the upcoming Harvey Nicks sale. The accompany tagline reads 'try to contain your excitement'.

Unsurprisingly, this hasn't gone down well with the more sensitive people who've received or seen the promotional material, though we'd suggest much of this is a media storm-in-a-teacup rather than any real customer outrage.

Most Harvey Nichols customers are aware by this point that the brand's sense of humour has always verged on the inappropriate. The Christmas 'Walk of Shame' ad (which narrowly avoided being banned) makes this ad look incredibly tame in comparison!

The pant-wetting ads may be pushing the boundaries of good taste, but they're definitely memorable, and isn't that what advertising is all about? What do you think? A funny take on fashion or a bit too gross for public consumption?