Doo Ri Chung photo-shoot

Doo-Ri Chung is set to exit the fashion brand she begun. According to WWD, the Korean American designer could not be reached for comment and it is unclear at this stage what her future plans are. Tharanco Group, which owns Doo.Ri, said it "wishes Chung well in all her future endeavours."

Chung started her career working at Geoffrey Beene, she founded the Doo.Ri Clothing Co. in 2001 before launching her signature label in 2003. In 2006 she was awarded the CFDA Fashion Award for Swarovski/Perry Ellis' Up and Coming Designer of the Year as well as the CFDA Fashion Fund Award in the same year. In 2009, a secondary line Under.Linge was launched to help broaden the fashion house's collection offering with wider price points.

Tharanco Group said it is currently evaluating strategies on the best way to move forward with the Doo.Ri brand. Sources claim that a sale of the company is a definitely possibility with the current trend for fashion brands to move to a licensing model. At present the Doo.Ri mainline sellss at Bergdorf Goodman, Saks Fifth Avenue, Nordstrom and Barneys New York.