LFW topshop unique ss11 - pic6.jpgFinally a proactive step from fashion editors in regards to model health has been taken! Vogue editors are taking a united approach to model heath launching a new initiative to encourage a healthier attitude to body image. 'The Health Initiative' has been launched across 19 international June editions of Vogue.

Addressing ways to nurture and educate models on the most effective ways to take care of themselves, the initiative will examine the real issues facing models in today's fashion industry. Some of the Vogue editors involved include Anna Wintour, Alexandra Shulman, Franca Sozzani and Emmanuelle Alt.

"Vogue believes that good health is beautiful. Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the wellbeing of their readers," said Jonathan Newhouse, chairman of Vogue publisher Condé Nast International.

The initiative is based on the guidelines drawn up by the Council of Fashion Designers of America which has been supported by the British Fashion Council. The six-point agreement which Vogue editors will now follow includes:

1. We will not knowingly work with models under the age of 16 or who appear to have an eating disorder. We will work with models who, in our view, are healthy and help to promote a healthy body image

2. We will ask agents not to knowingly send us underage girls and casting directors to check IDs when casting shoots, shows and campaigns.

3. We will help to structure mentoring programmes where more mature models are able to give advice and guidance to younger girls, and we will help to raise industry-wide awareness through education, as has been integral to the Council of Fashion Designers of America Health Initiative.

4. We will encourage producers to create healthy backstage working conditions, including healthy food options and a respect for privacy. We will encourage casting agents not to keep models unreasonably late.

5. We encourage designers to consider the consequences of unrealistically small sample sizes of their clothing, which limits the range of women who can be photographed in their clothes, and encourages the use of extremely thin models.

6. We will be ambassadors for the message of healthy body image.

What do you think of this initiative? Do you think this will do enough to help models or not?

[via Telegraph]