Roman Polanski's Prada film hits Cannes
Roman Polanski's short film for Prada made its world premiere at the 65th Cannes Film Festival this morning as part of the Classic Cannes selection, and it is wonderful! Entitled 'A Therapy', the four minute movie stars our very own Helena Bonham Carter and Ben Kingsley, who engage in stereotypical therapy session in a plush office. Naturally the pair are head-to-toe in Prada, but there is little branding throughout - only a close up of the Prada logo inside a heel which Helena kicks off before laying out dramatically on the coach. According to Grazia, a spokesperson for the luxury brand said, "we wanted to keep it light and funny, we see this as a film, not an advertisement."
Polanski himself has described the film on Prada's website as "A game, a thought" which came into fruition "through friendship and mutual respect." He goes on to say, "When I was asked to shoot a short movie for Prada, I did not think that I could really be myself, but the reality is that in the total freedom I was given, I had the opportunity to reunite my favourite group of people on set and just have fun. It's very refreshing to know that there are still places open to irony and wit and, for sure, Prada is one of them."
Helena, who plays a spoilt rich girl, pours her heart out to her therapist (Ben) about a dream she has had, but the actor is seen to be preoccupied by a purple fur hooded coat, which she removed upon entering the room. Eventually, Ben's character becomes so enamoured with the luxurious coat that he has to try it on. In the final moment, Ben strikes a pose in the mirror and the line "Prada suits everyone" flashes up, marking the end of the film. The short was reportedly met with rapturous applause, and it certainly put a smile on my face this morning!
What do you guys think? Let us know in the comments.