oscar-de-la-renta-fall-2012-head-shot.jpgFollowing our post yesterday about a second Liberty store coming soon to Westfield Stratford, comes this news from Oscar de la Renta. The iconic designer is opening his very first London store on Mount Street, the former site of Nicky Clarke's hairdressing salon which has been there for more than 20 years. Clarke will shift up the road to Carlos Place, opposite Roland Mouret and Jenny Packham's stores.

"Our arrival on Mount Street has been a well-considered process in terms of cementing the brand's flagship store in the best location, and we are delighted with the outcome," said Alex Bolen, chief executive officer of Oscar de la Renta LLC. "The mix of local and international traffic on Mount Street is well suited to [the brand]."

According to Vogue UK, both Clarke and his landlord have refused to confirm whether he was paid £500,000 by the designer to move out. However his ex-wife and business partner Lesley Clarke said all parties are happy with the move.

"The rent was due to go up, as it does everywhere," Clarke told the Evening Standard. "But we felt this was a good time to move - we are relaunching ourselves. Sometimes a brand needs to move to be fresh. If we weren't happy we wouldn't have moved and stayed with the same landlord. We have come to an amicable, compatible agreement. Grosvenor [the landlord] has made the move painless but there certainly wasn't any bribe."

Rumours are claiming that De La Renta is paying a whopping £1 million in rent to take up the prime position in Mayfair.