Obakki Fall 2012 fashion preview
Drawing inspiration from the South Sudan, Obakki has put out a video (below) for their Fall 2012 collection that talks about how designer Treana Peake translates her experiences in the region into her design process. The fall 2012 collection is very interesting, with a great mix of colors and textures that come from a very cerebral place, with storytelling at its center. But it's not too abstract and the nature references aren't too obvious, this is very chic street and office wear. They aim to provide versatile wardrobe staples.
They are also interested in doing good in the region that inspires them. The Obakki Foundation has raised hundreds of thousands of dollars to support worldwide humanitarian causes. Currently, efforts are focused on the water crisis in South Sudan, where the Obakki Foundation has drilled a growing number of fresh water wells. The fashion supports the Foundation by covering all administrative, transportation and marketing costs, ensuring that 100% of proceeds can go directly toward the cause.
Treana also recently launched the Obakki Foundation collection, consisting of screen-printed t-shirts, scarves and totes, with 100% of the proceeds destined to help children in orphanages in Cameroon. Her goal is to bring together artists, musicians, actors and "movers and shakers" to promote self-sufficiency, health and education in African villages.