Nicole Richie is spreading her wings with a new capsule collection for Macy's. The reality-star-turned-designer will launch a new line called Nicole Richie for Impulse, according to WWD. As an exclusive collection, the line will be sold in around 100 Macy's stores and online in mid-September.

"Nicole is pretty savvy when it comes to the fashion business and understanding consumers. She's a real fashion influencer," said Martine Reardon, Macy's Inc.'s chief marketing officer. "She's got a very definitive look, very free style and bohemian chic, and our collection will definitely pay homage to her style. But we are being very careful to provide what the Macy's customer wants. She really likes clothes with versatility. She likes to dress it up and dress it down.

Within the 24-30 style collection you can expect to see a lot of jewel colours and prints including a peacock print which Richie has used previously in her own clothing lines. It is the ideal collaboration for Richie who is currently working with Macy's on NBC's new reality show, Fashion Star, in which she mentors aspiring designers. Nicole will become the department's store's seventh designer collaborator for its Impulse department. Previous guest designers include Kinder Aggugini, Matthew Williamson, Giambattista Valli, Karl Lagerfeld, Doo-Ri Chung and Alberta Ferretti.

"With each collection I do, it all starts with music," Richie said. "Music is the driving force behind my inspiration." The Macy's collection "represents the many different layers of a modern woman. Women are wearing so many different hats these days. We are evolving. Not just working, but creating. This collection has a strong mix of masculine and feminine: printed chiffon mixed with faux leathers. I focused on the details, from the zipper pulls to the buttons."

[via WWD]