Marios Schwab designs collection for Edition01
Marios Schwab has teamed up with new shopping website, Edition01, to create a limited edition collection. He follows in the footsteps of fellow designers Donna Karan, Narciso Rodriguez, Prabal Gurung, Anna Sui, Peter Pilotto, and more by designing a capsule collection for the e-commerce site.
"We are huge fans of the fashion coming from London - and Marios Schwab is by far one of our favorites," site co-founder, Estefania Lacayo, told Vogue UK. "The capsule collection is a reflection on light and dark. We loved the leather inserts that Marios added to the dresses. The collection truly meets the needs of our customers, who are both Downtown and Uptown girls. We love how Marios describes his customer: 'A young, cosmopolitan woman who is open minded, enigmatic and adventurous.'"
As for the reasons behind their collaboration, Edition01's other co-founder Jessica Kamel says: "H&M and Target have obviously been hugely successful offering limited-edition designer collections at accessible prices, while still maintaining the integrity of the brand. What we love is offering a challenge to a designer and having them stretch their creativity to offer the customer something truly unique."
Edition01 will turn to Gwyneth Paltrow and her personal trainer, Tracy Anderson, for its next collaboration set to launch in June. Check out the designer collaborations at Edition01 - www.edition01.com