freidapinto_liberty_storeopening.jpgLiberty is set to open its first pop-up store at Westfield Stratford City. The iconic department store has signed a deal to open a retail space in an outdoor area of the shopping centre.

The 17,000-square-foot pop-up shop will be open from 28th May until 12th September and will be an edited version of its flagship on London's Marlborough Street. It will be situated in main promenade, The Street, which all Olympic 2012 visitors will walk down to access the park. Around 5.5 million visitors are expected to descend upon London for the Olympic and Paralympic Games which will make this position a prime one for Liberty.

The shop will sit amongst other luxury stores including Mulberry, Prada and Armani Exchange. Retailers such as John Lewis and Superdrug have injected money into store revamps especially to cater for the extra foot traffic they will receive during July and August.

According to research conducted by website Kelkoo, shoppers are expected to spend £189.8m more over the extended Sunday opening hours during the Olympics. Almost one half (47%) of these gains are expected to benefit London. Clothing stores could experience the most increase with a predicted 6% weekly boost in sales. This is good news for London and great news for the economy. Double bonus!