gwyneth paltrow huge boss scent preview.jpgIt is another campaign for Gwyneth Paltrow, who has signed on to become the face of Hugo Boss's new scent, Boss Nuit Pour Femme. The Academy Award-winning actress will star in a TV, print and online campaign for the fashion house.

Inspired by the elegance and sensuality of the always-reliable little black dress, the campaign will pre-launch in August with a global roll-out slated for September.

"We are [pleased] to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new Boss Black female signature scent," said Gerd Von Podewils, global marketing director for Hugo Boss Fragrances, P&G Prestige. "She is the perfect complement to Boss Fragrances."

Speaking of her involvement with Boss, Paltrow said while in London to present the fragrance at the Sanderson Hotel: "I was honoured and very happy to be chosen as the face of Boss Nuit Pour Femme.".

"To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time -- characteristics that I strive toward in my own life."

Paltrow has also been the face of Coach handbags for the last couple of seasons, adding to her growing list of campaign deals.

[via WWD]