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Georgia May Jagger has followed in the footsteps of her supermodel icon mother, Jerry Hall, by becoming the latest spokesperson for Fashion Targets Breast Cancer. She joins Pixie Geldof as this year's representatives for the initiative which is in its 16th year in the UK.

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Photographed in black-and-white by photographer Ellen Von Unwerth, the young models have become some of the youngest to front a campaign for the cause which is set to run for six weeks. Their aim is to help raise money for charity Breakthrough Breast Cancer through selling goods donated by high street retailers such as M&S, Topshop, River Island, and My-wardrobe.com. These companies have created bespoke pieces under a variety of style themes including 'Festival Fever', 'Royal Tea Party' and 'Seaside Promenade'.

T-shirts, dresses, friendship bracelets, bikinis and bags are just some of the items you can purchase to help support this wonderful cause. Browse and buy items via fashiontargetsbreastcancer.org.uk