D - K cup lingerie specialists Curvy Kate have just announced the winner of their hugely popular 'Star in a Bra' model search.

The 2012 winner is Sophie Morgan from Guernsey, who wears a 32G. Second place went to Charlotte Upton from Preston and third place to Abby Russell from Scotland (both 30HH).

The annual model search, which began in 2009, stems from Curvy Kate's passion for using models that actually represent their customers. As they say, "Although the UK average bust size is now above a D cup and the average dress size a 14, many brands still lack in choosing models that relate to these statistics."

Each year thousands of women from across the country enter online for their chance to become the new face of Curvy Kate. The competition is so successful it's now gone international, with model searches in the USA and Australia as well.

This is about more than causing a buzz via online voting, it's about finding true spokesmodels who really love the brand. Though the prize is technically the chance to be a Curvy Kate model for a year, former winners still model frequently for the brand as the Curvy Kate 'family' continues to grow.

We're sure Sophie's going to fit in perfectly with former winners like Lizzie Haines and Lauren Colfer, and we can't wait to see her first official shoot!