CQ Watch: On set with Gisele Bundchen for David Yurman AW12
Last week I gave you the first look at Gisele Bundchen's new advertising campaign for David Yurman jewellery. The Brazilian supermodel is the star of the Yurman's Autumn/Winter 2012 campaign which features exotic bracelets, rings and necklaces. Shot on location in sunny Malibu, Gisele looks right at home in the beachy Californian surroundings. Photographed by Peter Lindbergh, this behind-the-scenes video gives an insight into how much fun he and Gisele had when creating this campaign.
It is a busy time for the jewellery designer. He just celebrated his expanded boutique which underwent a renovation and re-opened last week in Los Angeles. It has become a space for women's signature and high-jewellery collections, as well as men's, bridal and watches.
"The store is all about relaxed American luxury, which is perfect for California," Yurman told WWD. "We think of ourselves as Californians even though I was born and raised in New York."