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Carletta dress £195

As we hit social season, Coast really come into its own as one of the go-to places on the British high street for dresses that'll see you from a trip to the races through a Summer wedding to a prom or ball.

This Summer, the brand has called on Elettra Wiedemann, model and daughter of former face of Lancome Isabella Rossellini, to be the face of a special new collection, exclusive to the brand new flagship store which opens in London's Oxford Circus next month.

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Doreen Feather Dress £275

In a gorgeous glossy shoot, Elettra wears a selection of prom dresses, embellished gowns and beautiful separates in a range of ice-cream shades. The dresses hit the flagship store on 28th June to celebrate the opening.

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Harriet Dress £295

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Antoinetta Top £70 and Azelia Skirt £110

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Tina Maxi dress £450

Plus there's plenty more where those came from. Check out these babies we spotted at the recent Coast press day. Now we just need an invitation to next year's Oscars...

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This got you lusting after some statement occasion wear dresses? Check out Coast's current season here >>