Burberry AW 2012 campaign image1.jpgBurberry has faced its counterfeiters and won. The British fashion label has scored a $100 million default judgement in a Manhattan Federal court against a group of Chinese counterfeiters which sold goods online that infringed its trademark.

The group sold at least 22 items of goods which carried the distinct Burberry trademark, such as its plaid check and equestrian knit design. The judgement comes after seven months of waiting for a response from the defendants which ran websites including yesburberryvision.com and buyburberry.com. According to the judge, these defendants not only failed to answer to the complaint they also failed to show up in court.

The result has lead to Burberry being awarded $100 million in addition to any further funds held by the service provider, PayPal. The judge also issued a permanent injunction and ordered the infringing domain names be transferred to Burberry. This will allow the company to take control of its brand image and prevent service providers, web designers, search engines and any other party to benefit from the defendants and their businesses. Such a ruling means Burberry are now in a position to shut down any other offending websites which are currently making a profit off selling counterfeit goods that infringe on their trademark.

The outcome is similar to that of a decision made last month which saw Hermès International also awarded $100 million against 34 counterfeit websites. In both instances, the court identified Internet search engines, ad-word providers, and social media sites as being also responsible in the selling of counterfeit products.

[via WWD]