Burberry casts Gabriella Wilde And Roo Panes in Autumn/Winter 2012 campaign
Burberry is back with yet another star-studded campaign for Autumn/Winter 2012. Taking over the reins from Cara Delevingne and Eddie Redmayne last Spring are actress Gabriella Wilde and singer Roo Panes. The moody black-and-white ads were photographed by Mario Testino and capture the young duo on the foggy streets of Greenwich, London. Burberry claims it was their biggest advertising production to date with an exclusive soundtrack, 'Indigo Home,' penned by Panes for the campaign.
"We wanted to play with everything that's at the heart of the Burberry world - celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way," said creative director, Christopher Bailey.
In conjunction with the brand's 'Runway to Reality' strategy, for the first time customers will be able to purchase Burberry's A/W collection directly through a campaign gallery and short films on Burberry.com. The campaign will also appear across Facebook, Twitter, Google+, Instagram and Pinterest.
The campaign is set to go live on 1st June and will also focus on Burberry's British heritage in a bid to capitalise on upcoming major British events such as the Queen's Diamond Jubilee celebrations and the London 2012 Olympics.
[via Grazia UK]