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The latest H&M hook-up involves Anna Dello Russo who has designed an accessories collection for the mass retailer. The Vogue Japan fashion director and prolific style blogger has teamed up with Hennes & Mauritz to create a line of jewellery, sunglasses, shoes, and handbags which will go on sale on October 4th.

"Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon," Margareta van den Bosch, creative adviser at H&M, told WWD. "The collection is a celebration of excess, fantasy and decoration."

It is the first time that H&M have collaborated with a fashion editor, having previously released lines with designers including Marni, Versace, and Lanvin.

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"This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find," she stated. "With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day."

Think over-the-top glam with the collection looks set to filled with a tonne of gold accessories, turquoise details and snake-themed bracelets and necklaces.

"As a stylist I know accessorisation is essential: it is the personal touch to any outfit" added Dello Russo. "With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day".

The Anna Dello Russo for H&M collection will hit around 140 stores and be available online during the end of Paris Fashion Week. I wonder what The Bag Lady makes of this news.