Adding another string to her bow is Olivia Palermo, who is the face of Rochas' new fragrance, Les Cascades de Rochas. Available from May, the scent is a combination of old and new according to Bill Brace, vice president of Procter & Gamble Prestige.

"On one hand, it's entirely new. On the other hand, it really connects back to the core heritage of the brand," he told WWD.

Inspired by a Parisian fountain in summer, the different aspects of the fragrance include Sichuan pepper, pineapple, mango, white flowers, bergamot, musk, and Eclat d'Agrumes (burst of citrus, in English). Mixing the warmth of the pepper with the mandarin helps to keep the scent fresh to appeal to a younger consumer.

Palermo stars in the print campaign which was lensed by Camilla Akrans. Running with the Parisian theme, she has been photographed in front of a fountain outside of Paris' Palais Royal. She will also feature in a video campaign which will appear on television and the Web.

What do you think of Olivia's fun and fresh latest campaign?