beulahLondon_picks.jpg

You'd be forgiven for thinking that Beulah was just another 'pretty dresses' pet project for London socialites, especially given the client list, which includes Made in Chelsea's Millie Mackintosh and the Middleton sisters.

But look closer, and you'll see the label, created by Lady Natasha Rufus Isaacs and Lavinia Brennan is actually as much about social justice as it is nice frocks. Conceived after a trip to India where the designers met female victims of human-trafficking, all Beulah designs come packaged in a canvas bag made by these women through fair trade organization Freeset. The project employs around 150 women, providing them with fair wages, health insurance and training schemes to help them move forward. Even if you can't afford the clothing, you can buy the bag for £10 on the Beulah website.

Beulah dresses have that instantly recognisable 'London social set' feel, reminiscent of designers like Issa and Temperley, favouring simple shapes, wrap waists, long sleeves and jersey drapes. There are also slinky blouses and palazzo pants for daywear, giving the whole collection a louche, glamorous feel. These are clothes designed for relaxing in a riad or posing on a yacht, or in the case of Kate Middleton, attending a glamorous gala event.

Beulah London prices start at around £80 (for a blouse in the sale) going up to around £600 for an evening dress. Shop at BeulahLondon.com or click here for stockists.