Keren Craig Georgina Chapman Marchesa.jpgAre the ladies at Marchesa planning a new mass market contemporary line? Word on the grapevine is that Georgina Chapman and Keren Craig are teaming up with LF USA, a supply company for retailers like Macy's and Kohl's, to produce a new line.

If true then this won't be Marchesa's first entry into the mass market. In 2006, the designer duo launched Notte by Marchesa, a more affordable eveningwear line. This is in addition to their mainline which comprises of stunning floor-length red carpet gowns, worn by A-listers including Jennifer Lawrence, Emily Blunt and Rachel McAdams.

With this new rumoured collection, it is believed Chapman and Craig will focus their attention on ready-to-wear and trend-conscious pieces.

Squee, I really hope this one comes to fruition!