Hearst and YouTube launch HelloStyle channel
Video content from Hearst's five women's publications - Cosmopolitan, Marie Claire, Harper's Bazaar, Seventeen and Real Beauty - will soon have its own channel on YouTube.com. In fact, you can subscribe to YouTube.com/HelloStyle now so you don't miss a thing when it launches on April 15.
YouTube recently invested in several media companies to start providing more quality content to attract advertisers that might not otherwise be interested in the site's user generated content.
While the two titles announced - Sexy vs. Skanky and Big Girl In A Skinny World sound like reality programming and are inspired by print features, it sounds like scripted series are also part of the plan.
"A lot of this is TV quality, but certainly, the budgets and the time are not TV," Kimberly Lau, vp of business development for Hearst Digital Media and one of the executives behind the channels initiative told AdWeek.