gilesdeacon_steppingout_runway.jpg"Our" lad Giles Deacon has taken out the prize for Designer of the Year at the World Fashion Awards in Moscow.

The British designer scooped the top honour at the awards which are sponsored by the World Fashion Channel, an international television channel based in Milan and Moscow.

Other winners included Cartier, which won the award for best video advertisement and Artioli for the best luxury men's shoe. The awards also paid tribute to Italian fashion designer and entrepreneur Ermanno Scervino who is the only Italian to ever win a World Fashion Award. He helped to kick-start the evening with a runway show to present his spring 2012 and autumn 2012-13 collections.

Scervino was given the award by Italian ambassador in Russia Antonio Zanardi Landi for "his support and the contribution made to the development and promotion of Italian fashion in Russia."

Founded in 2008, the World Fashion Awards was established to help recognise the most important fashion names in the Russian Market.