The Chief Creative Director of Burberry likened the brand to "an incredibly beautiful diamond that had been trodden into the dust" during his speech at The Vogue Festival in London over the weekend. Christopher Bailey, who joined the the fashion house in 2001 as Creative Director, admitted that Burberry was in a fragile state when he started, and spoke openly about many aspects of the fashion house, including how he chose Harry Potter actress, Emma Watson as the face of Burberry, "I got to know Emma socially and then we decided to work together, that's how it usually works."

The designer also shared his thoughts on Raf Simon's recent appointment as artistic director at Dior following the scandalous claims made against John Galliano following anti-Semitic public outbursts in Paris. In response to the difficult question which came from the audience, Bailey said he expected that Raf would "do an amazing job at Dior". Christopher went on to say, "Dior is a huge company with an amazing heritage; there's so much potential. Raf is a hugely talented designer. I'm very happy and content being at Burberry; it's still my baby in so many ways. I love this brand, it means so much more to me than just a job, but Raf is such a cool guy he'll do amazingly. He'll be a rock star there."

The fashionable festival was Vogue's first, and has featured a whole host of photographers, writers, designers and models, including Catwalk Queen favourites, Stella McCartney and Mary Katrantzou.