Alberta Ferretti for Macy's launches today! New video!
Macy's latest collaboration, Alberta Ferretti for Impulse, launches today in Macy's stores and online. You can check it out here, and get a feel for the clothes in the video above. There are a lot of candy-colored dresses for spring and summer that will appeal to a wide range of customers, not just those seeking out the Alberta Ferretti line. That seems to be the real trick to these collaborations. The collection is definitely dress heavy, with a few blouses and skirts thrown in. The floral prints are definitely stand out items. Pieces are mostly priced under $100.
Ferretti took inspiration from the gorgeous Amalfi Coast in designing her "fresh and bright" collection which she says "evokes the spirit" of her beautiful home country while remaining true to her own style.
"I am an aesthete inspired by the world around me and this is the guiding principle of my decisions and actions," Ferretti is quoted on the Macy's Web site.