Olcay Gulsen is best-known as the super glamorous face behind the label Supertrash, but she recently branched out into high end fashion with her own self-named label.

Compared to Supertrash, Olcay Gulsen is a far more pared down affair, concentrating on very simple shapes in fluid fabrics, designed for subtle red carpet glamour. It reminds us of early styles from Victoria Beckham - slinky maxi dresses with high necklines and pencil skirts in pale colours.

The line originally launched exclusively through Shopbop.com in the US, but as of today has its own dedicated retail website. The collection has already been a hit in LA, worn by the likes of Sophia Bush and Kristen Cavallari to high profile events.