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As well as being the face of Superga and more recently the label's creative director, Alexa Chung has also directed the spring/summer 2012 campaign. In typical Alexa style, the campaign is effortlessly cool and laid back, featuring retro elements such as a vintage car.

With her only instructions to "go create," the TV presenter joined photographer Guy Aroch in Miami to shoot the spring campaign for the footwear label. She chose the 2750 sneakers for the campaign which have remained largely unchanged since they launched in 1925.

Last year, Alexa starred in the 100th anniversary collection campaign for Superga. Check out a video of that shoot here.

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