Lucy Yeomans quits Harper's Bazaar for Net-a-Porter!
Lucy Yeomans has made the leap from magazines to online retailer with the news that she is joining the team at Net-a-Porter.com where she'll step into the role of editor-in-chief.
Net-a-Porter confirmed the news yesterday that Yeomans will be leaving Harper's Bazaar next month where she has been editor since 2000. She is reportedly "thrilled" about making the move.
"The media landscape is evolving radically and Net-A-Porter has a global readership of over 3.5 million women who demand the very best edit of luxury fashion worldwide. Net-A-Porter has redefined the way women read about and consume fashion. I am looking forward to working with some of the very best talent in the industry and to creating truly inspiring content," she said.
Yeomans will report to managing director Alison Loehnis and will be responsible for turning the Net-a-Porter into the ultimate luxury magazine where content and e-commerce unite. During her 12-year tenure at Harper's Bazaar she has been credited with transforming the glossy from a high society publication (then known as Harper's and Queen) into one of Britain's leading fashion titles. Taking over the reins at Harper's Bazaar is Jenny Dickinson, who will reprise her role as acting editor.