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Lily Cole has been announced as the first ever global brand ambassador for The Body Shop. The British model fronts the beauty brand's Beauty of Heart campaign which she helped to launch in London on Thursday.

"The Body Shop first approached me a year ago - maybe even more than that - and I can't tell you how inspired I've been by the work that they have done," Cole said at the launch."I have long been an advocate of the potential of using business and consumer power to cause positive change."

As a great supporter of saving the environment, Cole seems like the perfect candidate to represent a ethically responsible brand such as The Body Shop. The Beauty With Heart campaign will start to roll out in UK from 3rd May, with a global expansion to follow from 15th May. For more beauty news and reviews, visit