Karl Lagerfeld launches Karl.com; Alexander McQueen revamps website
There is lots happening in the old web-a-sphere lately, starting off with the news that Karl Lagerfeld has launched a new website, Karl.com. Following on from the launch of his new collection for Net-a-Porter in January, the designer has created a whole new online space where he can unleash his "Karl-isms" amongst other things. Perhaps he has been taking notes from Roberto Cavalli's blog.
And it really is worth a look if not simply for the "World of Karl" section where a user can find out everything from his favourite quotes to what his favourite jewellery shop may be. Here one can also discover behind-the-scenes images of his campaigns as well as videos and interviews. Apart from sharing some more personal information about himself, Karl.com also features an online store and collection lookbooks.
In other webby news, Alexander McQueen has just unveiled a new look website complete with an e-commerce platform. Now a visitor can not only shop McQueen collections from all over Europe (make sure to check out the separate scarf boutique!) but they can also view runway videos, images, lookbooks and pre-collections.
Eventually the site will feature the entire archive of McQueen runway videos and images as well as a special projects area which will mix shopping with experiencing, according to the agency which revamped the site.
"We're excited to launch our new digital flagship that will house both the Alexander McQueen and McQ brands under one domain," said Jonathan Akeroyd, McQueen's president and chief executive officer. "With a strong e-commerce presence in both the U.S. and U.K., an EU expansion was the next natural step. The redesign will not only offer a new audience of international luxury consumers the chance to shop our brands, it will also provide a truly enhanced McQueen digital experience."
Make sure to browse this baby on your lunch break: alexandermcqueen.com